The George Washington University, Washington, D.C.
School of Media and Public Affairs - Bachelor of Arts - May 2000
Political Communication Major, Political Science Minor
Chief Digital Strategy Officer
The Aspen Institute, Washington, D.C. (July 2020–May 2023)
Developed platform partnerships and revenue opportunities for a global nonprofit. Fostered a culture of analytics to plan projects, allocate resources, and measure impact. Updated security and privacy standards for the organization’s public digital properties — coordinating with leaders in legal, risk, policy, finance, and IT verticals. Reimagined key business needs – collaborating with cross-functional teams. Guided 600+ colleagues to produce engaging content during the COVID-19 pandemic, increasing views by 70%+ as in-person events were halted. Served as communications lead for the annual Aspen Ideas Festival.
Director of Digital Strategy
The Aspen Institute, Washington, D.C. (February 2013–July 2020)
Editorial and technical leader. Managed relationships between creative staff and policy experts covering 30+ topics. Assigned writing, creative, and technology projects. Expanded the public digital footprint of an organization historically known for private gatherings. Led a comprehensive overhaul of digital strategy and properties, earning Webby Award honors in 2017. Targeted and achieved at least 20% year-over-year audience growth. Oversaw technology projects for the annual Aspen Ideas Festival. Created experiences to support a CEO transition, new headquarters, branding refresh, and countless live events. Managed budgets and a staff of 15 focused on websites, editorial content, email, social media, video production, and A/V support.
Director of New Media
U.S. Senate Majority Leader Harry Reid, Washington, D.C. (Apr. 2009-Feb. 2013)
Worked with senators to create effective messaging for digital spaces — presenting their work to constituents and media. Oversaw digital production as Senate Democrats crafted the Affordable Care Act, Dodd-Frank Wall Street reform, and other landmark legislation. Led the studio team of strategists, video editors, developers, and designers in the Senate Democratic Media Center. Broadened outreach to include online communities and digital creators. Fostered relationships between congressional institutions and popular platforms — driving updates to Senate rules. Convened Democratic digital outreach staff regularly to coordinate caucus messaging, share best practices, and review analytics.
Director of Online Communications
Democratic National Convention Committee – Denver, Colo. (Feb. 2008–Sept. 2008)
Responsible for the digital presentation of Barack Obama’s historic nomination at the 2008 Democratic National Convention. Oversaw planning and execution of the event’s online presence – from infrastructure to editorial content. Created online advertising campaigns. Captured and streamed video content in HD (a first for a political party convention). Led outreach to national and local blogs and credentialed more than 400 digital outlets to cover the event. Managed the Convention’s online team and 50 on-site contractors.
Internet Director
John Edwards for President, Chapel Hill, N.C. (Dec. 2006-Feb. 2008)
Managed the online staff for John Edwards’ 2008 presidential campaign. Led the technical and creative teams responsible for communicating the campaign’s message online, responding quickly to news events, meeting fundraising goals, providing voter information, and organizing volunteers. Responsible for the editorial and creative content of JohnEdwards.com, campaign e-mail, and material distributed via blogs and social networks. Designed and purchased online advertising. Oversaw digital infrastructure and managed vendor and consultant relationships. Our team raised $15 million.
Independent Consultant (Nov. 2004-Dec. 2006)
Guided various advocacy and promotional projects. Designed websites and strategic plans for several non-profit organizations, labor unions, and corporate clients. Created Al Gore’s personal website and blog in conjunction his Inconvenient Truth film and book. Designed the online identity and web apps for Wake Up Wal-Mart, a campaign of the United Food and Commercial Workers International Union (UFCW). Designed digital projects for clients including the United Nations Foundation, Air America Radio, Friends of John Kerry, and U.S. Newswire.
